Studio Elevate
Repositioned a coaching academy from a local test-prep brand to a credible national player. Brand, site, and a 90-day launch that doubled enrolment.
From a brief to a launch that paid for itself.
Studio Elevate had a strong teaching team, a loyal parent base, and a brand that looked like 2014. The brief was a brand the founders were proud of, a site that converted, and a launch that did not feel like a billboard.
We positioned around "coaching that respects the student" — a promise that earned the price point and the parent conversations. The identity is calm, editorial, and built for a 10-year shelf life.
The site shipped in 5 weeks, conversion-mapped to a single enrolment form. Launch marketing ran for 12 weeks — content-led, email-nurtured, and paid with restraint. Enrolment doubled in the first 90 days; cost per enrolment fell 46%.
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