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Process

A calm, four-stage process.
No surprises.

Discover → Strategise → Build → Launch & grow. Fixed scope, fixed timeline, fixed fee on every engagement. Weekly demos. Senior team. No surprise reveals at the end.

01
Week 1

Discover

We listen, audit, and frame the brief.

Stakeholder interviews, category teardown, audience read, brand audit, conversion map. We surface the real brief — not the one the founder walks in with.

Deliverables

  • Discovery deck
  • Audience & category read
  • Project brief & scope
  • Fixed fee, fixed date proposal
02
Weeks 2–3

Strategise

We make the hard decisions on paper.

Positioning, naming, messaging, creative direction. Two directions, one chosen, sharpened. Sign-off before a single pixel moves.

Deliverables

  • Positioning & messaging
  • Creative direction
  • Information architecture
  • Conversion map
03
Weeks 4–8

Build

Design, copy, code — in two-week sprints.

A senior team of designers, writers, and engineers works in two-week sprints with weekly demos. No surprise reveals at the end.

Deliverables

  • Design system
  • Brand assets
  • Marketing site
  • CMS & integrations
04
Weeks 8–12+

Launch & grow

Soft launch, optimise, and run the 30/60/90.

Soft launch to a controlled audience, then go live. We run the 30/60/90 review, optimise conversion, and stay on for a 30-day support window.

Deliverables

  • Soft launch + ramp
  • Analytics & dashboards
  • 30/60/90 review
  • 30-day support
Let’s start a project

Have a project
on the horizon?

Tell us where you are and what you’re trying to ship. We’ll come back within one business day with a sharp, specific reply — not a sales pitch.

  • Reply time: under 24 hours
  • No sales reps, only senior team
  • No obligation