Cobalt Health
Rebranded a multi-city dermatology clinic from "another skin clinic" to a credible, calm, evidence-led brand. Site conversion more than doubled; first-appointment bookings up 180%.
From a brief to a launch that paid for itself.
Cobalt had a strong clinical team and a brand that did not look like one. The site was a templated WordPress install, the social was inconsistent, and the patient journey was a phone call.
We repositioned around "evidence-led skincare, calmly delivered." The identity uses a deep ink-and-bone palette, editorial photography, and a typography system that signals medical credibility without being cold. The site is conversion-mapped to one event: the first appointment.
First-appointment bookings more than doubled in the first quarter post-launch. NPS went from 58 to 74. The brand now looks like the medicine.
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