Lumen Skincare
Took a Hyderabad-based D2C skincare brand from a formula and a deadline to a recognisable identity, a conversion-tuned site, and a launch that paid for itself in three months.
From a brief to a launch that paid for itself.
Lumen came to us with a clean formulation, a small angel round, and a launch window of 90 days. The brief on day one was "we need a logo and a Shopify site." The brief on day three was "we need a brand that justifies a price point 30% above category."
We ran a two-week strategy sprint, surfaced a positioning around "skin that works while you sleep" — a brand promise that earned the price and the repeat purchase. The identity followed: a calm wordmark, a warm-neutral palette with a single gold accent, and a typography system built for ingredient-led storytelling.
The site shipped in 5 weeks, on Next.js + Sanity, with a conversion rate 2.4x the category average. Launch marketing ran for 12 weeks — paid social, PR seeding, an email nurture that compounded. The brand paid for itself in three months.
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