Maida Hotel
A boutique hotel in Hyderabad, branded from the doorway to the booking engine. Identity, signage, site, and a social system that fills the calendar mid-week.
From a brief to a launch that paid for itself.
Maida is a 24-room boutique hotel in a quiet Hyderabad neighbourhood. The brand had to live in the doorway, on the room key, in the menu, and on a booking engine that converts a traveller with a 4-tab open.
We built a brand system around "the quiet of the city" — a positioning that earns the price point and the trip. The identity is editorial, with a single gold accent and a typography system that reads well on a sign and on a phone.
The site ships with a single conversion path — direct booking, with no OTA friction. The social system runs on a content calendar built around the property, the season, and the neighbourhood. Mid-week occupancy is up 24 points.
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